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#yesmen

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Peter Riley

Lessons
1 Paranoia is seldom a good idea
2 The media will have their own story, but you can shape it
3 The only story you can count on lasting is the one you tell
4 If you must lie (and you must), lie honorably
5 A campaign takes a long time to win; one action is just a small part of it
6 Take your lead from movements you respect

theyesmen.org/project/dowbbc/b

The Yes MenHow Dow did right for the people of Bhopal... for an hourSo how did we end up speaking to 350 million people on behalf of Dow Chemical? It's a pretty long story—much longer than what we could tell in our movie.
#Bhopal#UnionCarbide#Dow
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